At RowanTree Financial Planning, we help individuals and businesses build lasting financial security. Clear, honest advice tailored to where you are today and where you want to be tomorrow.
At RowanTree Financial Planning, we believe good financial advice should be clear, honest, and built around your life. We work closely with our clients to understand their goals, cut through the complexity, and put a plan in place that truly works for them.
We work with individuals, families, and business owners at every stage of life. Providing clear financial guidance and long-term planning support that grows with you.
People who took regulated financial advice built meaningfully more wealth than those who didn’t, according to joint research from Royal London and the International Longevity Centre UK. The uplift was largest for those starting with less.
At RowanTree Financial Planning, we offer clear, personalised financial advice to help you protect what matters, grow your wealth, and plan confidently for the future.

Planning for retirement can feel overwhelming, but it doesn't have to be. We help you understand your options and build a strategy that gives you the income and lifestyle you want in later life.

Whether you're building wealth for the first time or looking to make your money work harder, we provide straightforward investment guidance tailored to your goals and attitude to risk.

A well-structured plan can make a significant difference to what you leave behind. We help you navigate inheritance tax and estate planning so more of your wealth reaches the people you care about.

Life is unpredictable. We help individuals and business owners put the right protection in place, so that if the unexpected happens, you and the people who depend on you are covered.
As an independent planner, our advice is always based on what is right for you.
We take the time to understand your full financial picture .
We keep things in plain English, so you always understand your position and the thinking behind our advice.
We start by listening, taking time to properly understand your financial situation, your goals, and what matters most to you and your family right now. It’s how we work out whether, and how, we can genuinely help.
We take everything we’ve learned and build a clear plan, mapping where you are now, where you want to be, and by when. It’s underpinned not just by numbers, but by your dreams and aspirations, so the plan reflects the life you actually want to live.
This is where the plan becomes reality. We handle the applications, arrange the products, address any gaps, and make the changes needed, carefully and efficiently, so you start seeing real progress towards the outcomes you want to achieve.
Your life changes, and your financial plan should too. While ongoing reviews aren’t compulsory, we strongly recommend them. Without regular check-ins, even a good plan can quietly drift off course. We review your plan regularly and make adjustments, so it always reflects your situation and future goals.
Real experiences from people we have helped to plan, protect, and build their financial futures with confidence.
Before working with Danny at Rowantree Financial Planning, I had very little knowledge or confidence when it came to investments and financial planning.
From our very first meeting, Danny took the time to really understand my short and long-term goals and explained everything in a way that was easy to understand, without ever making me feel overwhelmed.
His friendly and approachable manner immediately put me at ease, and I felt confident that the advice he was giving was genuinely tailored to my circumstances and future plans. Rather than simply recommending products, Danny took the time to educate me, answer all of my questions, and ensure I was comfortable with every decision.
I wouldn’t hesitate to recommend Danny and Rowantree Financial Planning to anyone looking for honest, professional financial advice, particularly if, like me, you’re new to investing and want someone you can trust to guide you through the process.
I’m really happy with the guidance and support Danny has provided in managing our finances in retirement. He’s taken the time and patience to get to know me and my wife, to understand and appreciate our aims and needs, together with our appetite for risk. He has always explained the implications of options open to us really clearly to enable us to make fully informed, secure and appropriate decisions aimed at best achieving our financial aspirations.
I have had the pleasure of having Dena as my financial adviser for many years, and it’s always a pleasure to sit down with someone who genuinely cares about your financial future. She takes the time to understand your goals, offers clear, honest advice, and always points you in the right direction, giving me complete peace of mind.
Whenever I’ve needed to withdraw money from my savings, Dena has made the process simple and straightforward. I’ve never been made to feel guilty for accessing my own money, unlike experiences I’ve had with other financial advisers in the past.
Dena’s knowledge, professionalism, and advice are truly invaluable, which is why I recommended her to my parents. She now looks after our family’s financial affairs, and having one trusted adviser for all of us has made everything so much easier.
Thank you, Dena, for your continued support, guidance, and genuine care over the years. I wouldn’t hesitate to recommend you to anyone looking for a trustworthy and knowledgeable financial adviser.
I found RowanTree to have a great blend of the approachable and professional, being responsive and working with me to provide for my needs rather than pushing towards an off-the-shelf product
Dena was recommended to me by my accountant about 5 years ago. She is personable, reliable and easy to talk to. Her explanations are always clear and pitched at just the right level. She has helped me untangle some quite complex financial affairs after I inherited my mum’s pension, bringing this together with my existing pensions and advising me on how best to make use of my ISA. I trust her completely and feel very confident that she has my best interests at heart. Most importantly, I feel that she has my back, so I don’t have to worry about it all myself.
“We find Dena to be very professional and gives us a clear understanding of how our investments are performing and a confident outlook for the future”
An Independent Financial Adviser can recommend products from the whole of the market, rather than being tied to one provider's range. This means their advice isn't restricted by any commercial relationship with a particular company. The recommendation should be whichever product genuinely suits the client, wherever it sits in the market.
Every UK adviser must hold at least a Level 4 diploma in financial advice and be authorised by the FCA. You can check any firm or individual adviser on the FCA Register (register.fca.org.uk) A legitimate firm will have no issue with you doing this.
RowanTree Financial Planning offers an initial consultation at no cost, with no obligation to proceed. It's typically a two-way conversation. We will learn about your situation and goals, and you get a sense of how we work and whether we are a good fit.
This is really the "value of advice" question. Independent UK research consistently shows advised clients build more wealth over time and report greater confidence in their decisions than those who go it alone.
Whether you are just starting out or looking to make the most of what you have built, we are here to help. Get in touch today for a free, no-obligation consultation.