Last updated: 14 August 2026
RowanTree Financial Planning Ltd (“RowanTree Financial Planning”, “we”, “us” or “our”) is committed to protecting your privacy and handling your personal information responsibly, securely and transparently.
This Privacy Statement explains what personal information we may collect about you, how and why we use it, who we may share it with, how long we keep it and the rights you have in relation to your information.
RowanTree Financial Planning Ltd is the data controller responsible for the personal information described in this statement.
The personal information we collect will depend on your relationship with us and the services you use.
We may collect and process information including:
your name, address and contact details;
your email address and telephone number;
information submitted through forms on our website;
details about the financial planning services you are interested in;
identification and verification information;
date of birth and other personal identification details;
employment, income and expenditure information;
details of your assets, liabilities, savings, pensions and investments;
tax and financial information;
information about your financial objectives and circumstances;
information about your attitude towards investment risk and capacity for loss;
information relating to your spouse, partner, dependants or beneficiaries where relevant;
information about existing financial products, policies or arrangements;
correspondence and records of communications with us; and
technical information relating to your use of our website.
Where relevant to the financial advice or protection services you request, we may also need to process more sensitive personal information, such as information relating to your health.
We will only collect information that is reasonably necessary for the purposes for which it is being processed.
We may collect personal information directly from you when you:
contact us by telephone, email or through our website;
submit an enquiry or contact form;
book or attend a consultation;
become a client;
provide information as part of the financial planning process;
complete questionnaires, fact-finds, applications or other documentation; or
communicate with a member of our team.
We may also receive information from third parties where appropriate, including financial product providers, investment platforms, insurers, professional advisers, regulatory bodies, identity verification services and other organisations involved in providing services to you.
We may use your personal information to:
respond to enquiries and requests;
arrange and manage consultations;
understand your financial circumstances, objectives and requirements;
assess your financial planning needs;
provide financial planning and advice services;
research and recommend suitable financial products or arrangements;
submit and manage applications on your behalf;
communicate with product providers and other relevant organisations;
provide ongoing financial planning and review services;
maintain accurate client records;
verify your identity and carry out appropriate due diligence checks;
prevent and detect fraud, financial crime and money laundering;
comply with our legal, professional and regulatory obligations;
manage our relationship with you;
administer and improve our business and services;
maintain the security of our systems and website;
establish, exercise or defend legal claims; and
send marketing communications where we are permitted to do so.
We will not use your personal information for purposes that are incompatible with the reason it was originally collected unless permitted or required by law.
Under UK data protection legislation, we must have a lawful basis for processing your personal information.
Depending on the circumstances, we may rely on:
We may process your information where it is necessary to take steps at your request before entering into a contract or to provide services under a contract with you.
We may process personal information where this is necessary to comply with legal or regulatory requirements that apply to us.
We may process information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.
This may include managing our business, responding to enquiries, improving our services, maintaining security and keeping appropriate business records.
Where required, we may ask for your consent to process information for a particular purpose.
Where we rely on consent, you can withdraw that consent at any time.
Certain information, including information about your health, is given additional protection under data protection law.
We may need to process this information where it is relevant to the financial planning, protection or insurance services you have asked us to provide.
Where special category personal information is processed, we will ensure that an appropriate lawful basis and additional condition for processing applies.
We do not sell your personal information.
Where necessary to provide our services or meet our legal and regulatory obligations, we may share personal information with organisations including:
financial product providers;
investment and pension platforms;
insurance providers;
fund managers and investment providers;
professional advisers such as accountants or solicitors;
identity verification and anti-money laundering service providers;
technology, software and IT service providers;
secure data storage and document management providers;
regulatory, governmental or law enforcement authorities;
professional indemnity insurers;
compliance and professional support providers; and
other third parties where you have authorised us to do so.
We only share information where there is an appropriate reason for doing so and take reasonable steps to ensure organisations receiving personal information handle it securely.
Some of the organisations or technology providers we use may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that suitable safeguards are in place in accordance with applicable UK data protection legislation.
We take appropriate technical and organisational measures to protect personal information against unauthorised access, disclosure, alteration, accidental loss or misuse.
Access to personal information is restricted to individuals and organisations that require it for legitimate business, professional or regulatory purposes.
While we take reasonable measures to safeguard information, no system for transmitting or storing information can be guaranteed to be completely secure.
We only retain personal information for as long as reasonably necessary for the purposes for which it was collected.
Retention periods may vary depending on the nature of the information, the services provided and applicable legal, regulatory and professional record-keeping requirements.
As a financial planning business, we may be required to retain certain client records for extended periods in order to meet regulatory obligations, respond to complaints, demonstrate the suitability of advice provided or establish, exercise or defend legal claims.
When personal information is no longer required, it will be securely deleted, destroyed or anonymised where appropriate.
When you contact us through our website, we may collect information including your:
first name;
last name;
email address;
telephone number;
service of interest; and
any information you include within your message.
We use this information to respond to your enquiry, understand what assistance you require and communicate with you about your request.
Please avoid including unnecessary sensitive personal or financial information within a general website enquiry.
Our website may use cookies and similar technologies to operate correctly, understand how visitors use the website and improve its functionality.
Some cookies are necessary for the website to function, while others will only be used where you have provided the appropriate consent.
Further information can be found in our Cookie Policy.
We may contact you about our services where you have asked to receive such communications or where we are otherwise permitted to do so by law.
You can ask us to stop sending marketing communications at any time by contacting us or by using any unsubscribe option provided within a marketing communication.
Opting out of marketing communications will not prevent us from contacting you where necessary in connection with services we provide to you.
Depending on the circumstances, UK data protection law provides you with a number of rights relating to your personal information.
These may include the right to:
request access to the personal information we hold about you;
request correction of inaccurate or incomplete information;
request deletion of your personal information in certain circumstances;
request restriction of the way we process your information;
object to certain types of processing;
request the transfer of certain information to you or another organisation;
withdraw consent where processing is based on consent; and
object to certain decisions made solely through automated processing, where applicable.
These rights are not absolute and may be subject to exemptions or restrictions under applicable legislation.
If you wish to exercise any of these rights, please contact us using the details below.
We may need to verify your identity before responding to a request.
We do not intend to make decisions about you solely through automated processing where those decisions would have a legal or similarly significant effect on you, unless we have an appropriate lawful basis and have informed you that such processing is taking place.
Our website may contain links to websites operated by third parties.
We are not responsible for the privacy practices, security or content of external websites. We recommend reviewing the privacy information provided by any third-party website before submitting personal information to it.
We may update this Privacy Statement from time to time to reflect changes to our services, business practices, technology or legal and regulatory requirements.
The latest version will be made available on our website.
If you have any questions about this Privacy Statement, how we process your personal information or wish to exercise any of your data protection rights, please contact:
RowanTree Financial Planning Ltd
Oak Lodge Business Centre
129 School Lane
Little Melton
NR9 3LB
Telephone: 01603 931070
Email: info@rowantreefp.com
Company number: 16191430
If you have concerns about the way we use your personal information, please contact us in the first instance so that we have an opportunity to address your concerns.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent regulator for data protection.
Further information about your data protection rights and how to make a complaint is available from the Information Commissioner’s Office.
